If you follow the blog and social media channels of the London girl Lucy Williams you get to know a vibrant travel and fashion enthusiast. For seven years now, she has been blogging on her blog “Fashion Me Now” and takes her followers with her on her travels, shares her outfit inspirations and creates a loyal readership. Meanwhile, she is one of the most successful bloggers in the United Kingdom. Lucy Williams lives with her boyfriend in West London and commutes between fashion weeks, exciting travels, and her home base. No matter whether it’s for leisure or business – traveling is, next to fashion, Lucy’s biggest passion.
Growing up on a farm in Shropshire in Midwest England, Lucy dreamed of becoming an author and writing her own books. During her English Literature studies, she discovered her interest in fashion and founded her own fashion blog. In the beginning, Lucy’s blog was more a personal moodboard and developed into a mixture of outfits, travel, shopping tips and beauty posts very quickly.
“I started Fashion Me Now the summer after leaving university just as a personal moodboard to post all the bits of inspiration I loved – this was before the days of Pinterest!“Lucy Williams
Lucy started to blog as she had her first job at the Instyle magazine, where she worked as a fashion assistant. After that, she worked for three years as an editorial assistant before she came to the point to quit her job and become a professional full-time blogger. While she is at home in London, e-mails, meetings, and shootings are her daily business, whereas on travels every day looks different.
“I love aspirational, inspiring Instagram accounts that offer escapism and wanderlust, but it’s unrealistic to think there are no bad days, arguments or failures amidst all the pictures of paradise.”Lucy Williams
Being honest, compared to Pinterest or Instagram her own life seems to be moderate. On Instagram, everyone appears to have the perfect body, perfect hair and the perfect relationship with a lot of money. But not on Lucy’s channels; she stays on a very likeable and authentic path true to herself. She does not share everything with her followers but inspires with incredible travel destinations, book tips, the perfect basic shirt and even advocates for women’s rights.
Her style reflects the 70s and 90s and, next to the classic basics, Lucy loves to play with different materials and stylistic inconsistency. On her trips, she picks up easily fashionable vibes of the particular country she is visiting to interpret them her own way. The aesthetic mixture of fashion, beauty and travel does not only inspire her 282k followers on Instagram, but also we like to browse through her other channels. If you are constantly looking for high-quality and stylish content, Lucy Williams is the right person to check out.
*numbers current at the time of writing.
Copyright: The header image is copyright protected and property of Lucy Williams.