If you take a look at the Instagram Account Eat this! by Nadine Horn und Jörg Mayer, you can’t help but get hungry by their mouth-watering food creations – their entire feed is basically a celebration of delicious foods. The pictures of the young couple are bright, lovely decorated, and stimulate everyone’s appetite. They’ve been vegan for ten years now and they live and share their creative recipes on their food blog eat-this.org. What was once just a digital notebook has become a small cooking empire. Besides their successful blog, Nadine and Jörg have published four vegan cookbooks under the brand name “Eat this!“. In 2016, they started with the two books “Vegan kann jeder“ and “Vegan frühstücken kann jeder“ and continued this year with “Vegan Street Food“ and “Vegan grillen kann jeder“.

„In 2005, we decided that it’s not enough to live as vegetarians and went vegan for ethical reasons.“ – Nadine Horn und Jörg Mayer

Nothing would please them more than increasing the interest in vegan cooking and lifestyle and they are more than happy to be part of the movement with their recipes, books, and other publications. For them, being vegan doesn’t mean cooking complicated or repetitive meals, that’s just a rumor. Everyone can cook vegan, especially with the creative recipe ideas from Eat this!

„We think it’s best to set an example and show the diversity of vegan food with super healthy, creative, and delicious recipes.“ – Nadine Horn und Jörg Mayer

Unfortunately, the trained graphic designers can’t live just from blogging right now but have some additional sources of income. This includes their Eat this! cookbooks, regular public performances in cooking shows, and their work as food stylists and photographers. And let’s be honest, their pictures speak for themselves!



*numbers current at time of writing

Copyright: All images are copyright protected and property of Nadine Horn and Jörg Mayer.

Copyright: The header image is copyright protected and property of Le Buzz GmbH.