19 posts
Pinterest: Facts and figures November 2019
Pinterest is still one of the underrated social media platforms – at the same time, the visual discovery machine continues to develop very well. According to the current quarterly results,…
The new Facebook group format is coming: Work Groups
Facebook rolls out a new group format, called Work Groups. The special feature of the new group format is that users can see not only the names of the members but also…
Instagram Rolls Out In-App Shopping-Tool Internationally
About a year ago, Instagram introduced its in-app shopping-tool for selected shops and brands in the USA. The aim was to close the gap between being inspired by products in…
Pinterest Launches Shop the Look Feature Internationally
Back in August of 2017, visual social media platform Pinterest launched a new feature called Shop the Look. At the time, the new feature – which allows users to tag products in…
Creativity: Staying innovative on Instagram
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw If…
How Startups Can Profit From Long Term Influencer Relations
For both existing and newly established businesses, the placement of their products and services on the market is one of the primary objectives. To increase sales, raise a brand’s presence and to…
Bird’s Eye Perspective: How to Create the Perfect Flatlay
The golden cut, a dislike for anything asymmetric and a preference for everything uniform – us humans, we love everything that looks harmonious and follows a recognizable pattern. No wonder flatlays…
YouTube Reels: Expanding Community Features
When Snapchat started off as the first and only player in the branch of short videos, a million user community was born. Only a little later, social media giant Facebook followed…
Influencer Marketing vs. Relations: Collaborating Long-Term Will Pay Off
Terms like influencer marketing and influencer relations have become integral parts of the marketing departments of modern brands. Collaborating with influencers such as bloggers, YouTubers or Instagram stars is a…
Pin Collective: Creative Resources to Ensure Successful Visual Campaigns
The tremendous growth in people using YouTube throughout the last years has been proof that visual content is becoming increasingly important. Watching videos, viewing images and gaining direct information from these visual impressions…
Instagram Offers Branded Content Tool
No marking at all, #ad or #sponsered and eventually the officially introduced marking through the Instagram Branded Content Tool – we’ve seen all of these options on countless Instagram accounts of…
Instagram Business Account: What Statistics Tell You
If you’re using Instagram as a brand, agency, or influencer, the platform has one main use: bind followers, share and promote content, and make new target groups accessible. Trying to…
YouTube Offers In-App Messaging Service
YouTube just launched what we’ve known for several years from Instagram, their direct messaging service and InstaStories: on August 7th, YouTube introduced their new in-app messaging feature on the official…
Growing Traffic with Pinterest – A Guide for Influencers
With 175 million users, Pinterest is one of the most popular social media platforms worldwide. On Pinterest, you can pin pictures (called Pins) to theme boards that then serve as…
Pinterest Launches New Features to Push Their Image as a Visual Search Engine
The popular platform for images and inspiration, Pinterest, starts to free itself more and more from its image as a social media channel and proceeds towards the title of a…
Snapchat Introduces New Feature ‘Snap Maps’
IPO-newby Snapchat introduced its new feature ‘Snap Maps’ on June 21st, 2017. With the new map function, Snapchat users are offered the possibility to disclose their own location while also…
YouTube Reaches Milestone: 1,5 Billion Monthly Viewers
Just last week, YouTube CEO Susan Wojcicki announced at VidCon that YouTube has reached yet another milestone, proving that it still is the dominating video content provider. While just four…
How to Work with Influencers
Influencer Marketing is the buzzword in the marketing business right now. More and more companies use influencers to reach their target audience and even extend their scope to new markets.…
