With 175 million users, Pinterest is one of the most popular social media platforms worldwide. On Pinterest, you can pin pictures (called Pins) to theme boards that then serve as a collection of inspiration and nicely-staged image content. When used properly, Pinterest can significantly increase traffic to your own blog and you may be able to tap into new target groups. We’ll give you the scoop on how you can increase your share of the 100 billion Pins worldwide.
Create a Business Account
In order to work professionally with Pinterest, a business account is recommended – you can either create a whole new account or transfer an existing private account. With a business account, you’re given the possibility to track your performance on the platform and draw conclusions for the future. The biggest difference to a private account is the possibility to access Pinterest Analytics for statistics on your profile, Pins, and Pinboards.
The statistics include not only important data such as profile views, but especially your most frequent Pins. The demographic analyses are useful as well. They tell you where your followers come from and at which time they’re most active, which is essential to your own activity.
Pinterest Profile of Homey Oh My
An appealing profile using specific buzzwords is necessary for any social media account. This helps your visibility when users are searching for influencers of certain categories. When getting started, you should make sure to have five Pinboards ready, each filled with around 30 Pins, and then go from there, pinning continuously. A great example that all the following tipps are equally helpful for bigger companies or brands, is the success story of ELLE Germany.
Integrate Pinterest on your Blog
To be found by people on Pinterest in the first place, you’ll need to connect your blog to Pinterest. This can easily be done by installing a Pin-It button on your platform. Upon mouseover, visitors of your blog have the option to directly pin images onto their pinboards without ever having to leave your blog. Once your images can easily be added to Pinterest via this button, people on Pinterest can find your images, pin them and share them, further increasing the chance of them visiting your site.
The more images are pinned from a blog to Pinterest, the higher is the possibility of your content being spread, thus increasing the chance to generate valuable referral traffic.Pinterest Spokesperson
When uploading images to your blog, it is now important to add a precise description – this is especially easy for WordPress users. A preset description text will automatically be added as a Pin description when users pin from your blog. That makes it easy for you to spread your Pins with important keywords.
Just like it is the case in most networks, followers are best generated through consistent and continuous activity. Ideally, you should pin a defined amount of images every day. Starting off with 10-20 Pins is sufficient to get started, but if the platform turns out to be useful to drive more traffic to your blog, you should increase the number of daily Pins. Format, lighting, and picture detail are the most important factors when choosing pictures. Images should be a 20/80 mix of your own and foreign content, all following the same visual pattern. Your own images should be pinned directly from your website and not be uploaded manually (a reasonable exception will follow later on in this article). Pinning from your blog will automatically link your blog to the pinned image, guaranteeing that Pinterest users find their way to your blog.
You can easily determine your best and worst performing Pins by taking a look at Pinterest Analytics. Successful Pins should be repinned regularly, badly performing Pins should be eliminated from the boards. As users can follow single boards only and don’t have to follow you and all your boards, a cross-match of your best-performing Pins and boards makes a lot of sense to push your performance. Pins that work well can be pinned onto several boards but should not be found twice on one board.
Pinning directly from your blog should be established as a routine right after publishing a new blog post. You can also post several images of a single post, divided into a number of days. This will lead to your blog post staying relevant much longer; a Pin will be relevant for about a week, while a post on Facebook can only register 90 minutes of relevance and a tweet even less, with only 24 minutes.
If you want to offer your followers some added value, you can start working with Rich Pins. There are four kinds of these Pins: article, product, recipe, and app Pins. As the name implies, these Pins are rich in information that has been added. For example, a food blogger could add the recipe to the Pin automatically by using meta tags. Pinterest users can find the list of ingredients underneath the recipe and are more likely to pin this image, leading to more exposure for the recipe.
Design Best Practice for Pins
To enhance chances for higher engagement on a Pin, the images should follow the design guidelines of the platform. As Pinterest is used on a mobile device by 80% of its users, it makes a lot of sense that pictures with a vertical format are more likely to be pinned (following the format of the mobile screen). The longer an image is in vertical length, the better – it will take up more space on the screen of users and is less likely to be overlooked.
Pins with added, useful text overlays are deemed as best practice. When creating images with overlays especially for Pinterest, make sure to link to the correct source, as you will be uploading manually.Pinterest Spokesperson
Images with text overlays are not mandatory for future blog posts but can be created specifically for Pinterest use to increase the possibility of being re-pinned. If you want to dodge the risk of users saving images from your blog and uploading them manually without linking back to the original source, you can use watermarks (using the blog domain or logo) so that Pinterest users will still find the origin of the image. As mentioned before, an integrated Pin-It button will minimize this risk.
Pinterest is often used to research current trends for all kinds of topics. Whether that is a new food trend like naked cakes, the current Pantone color of the year for interior enthusiasts or a trending hair style – Pinterest offers tons of inspiration for any taste. The earlier you recognize a trend and create a board dedicated especially to that trend, the better. Not only can your blog, with posts addressing all these trends, be found much faster – you can also use hyped Pins to derive relevant content for your own platform (which is good for your SEO performance).
Particularly popular are seasonal topics; it doesn’t matter if it’s a national holiday, a festivity like Valentine’s Day or Mother’s Day, a seasonal food or a fashion trend. You just need to be aware that preparations for these festivities will be researched a couple of weeks in advance, resulting in the need of your original content to be ready ahead of time and promoted on Pinterest. Remember to also re-pin best-performing pins of previous seasons.
Create specific boards
A profile and the boards that are created on an account should be as specific as possible. For example, a food blogger shouldn’t simply create a breakfast-pinboard, but break the Pins down into explicit categories such as toasts, waffles, pancakes, and smoothie-bowls. Again, a fashion blogger could divide a shoe-board into flats, boots, sneakers, and high heels.
Specific Pinboards of Nicest Things
It is worth it to break down generally-themed Pinboards into more specific pinboards. This allows better insight into the niche interests of the target group.Pinterest Spokesperson
All these tips might look like a lot of work – but once everything is set up, implemented and ready to go, it is such an easy and inspirational tool to increase your blog traffic. Give it a try and see if it works for you as well.