Just last week, YouTube CEO Susan Wojcicki announced at VidCon that YouTube has reached yet another milestone, proving that it still is the dominating video content provider. While just four years ago the platform was able to count 1 billion users a month, there are now 1,5 billion logged-in monthly viewers. As the emphasis is on ‚logged in‘, we can be sure that there are even more users streaming video content without being logged on to the site.

Users spend an average 1 hour a day on YouTube

Susan Wojcicki, who has been YouTube CEO since 2014, has some more exciting news: „On average, our viewers spend over an hour a day watching YouTube on mobile devices alone“ (source: Official YouTube Blog).  This seems to be only the beginning. As the average U.S. citizen spends up to 4 hours a day watching TV, the network sees a lot of potential in increasing the average 1 hour on YouTube. To reach their goals in keeping users on the website, they now announced: „We are really excited about YouTube TV and pleased that it will be expanding to ten more markets in just a couple of weeks (…)“.

YouTube TV will be growing to suit the Millenial’s lifestyle

YouTube TV is a service that offers live TV to users whenever they want, including popular network shows such as „Empire“ or „The Big Bang Theory“. This kind of live TV especially aims at the largest user group of YouTube: the Millenials. „YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyle. We see more Millenials using YouTube than any other generational group“. Additionally, Susan Wojcicki talked about updates at VidCon, one of them being a Dark Theme, which was implemented in a site update in April. This feature allows viewers to enjoy a more cinematic look.

Generally, Google’s biggest platform is on a very successful course – improving not only their viewer statistics but also their services, mobile and desktop, ensuring steady growth. Given these efforts, YouTube still comes out on top in comparison to their growing base of competition such as Facebook, which prominently promotes their video content on-site.