The endless distance of the Outback, incredible landscapes, a paradise for divers and surfers: Australia is known as one of the most popular destinations worldwide. When it comes to ‘fashion’ relating to Australia, many people think automatically of the well-known Ugg Boots. These comfy but not so dimensionally stable lambskin-boots, actually made for surfers. The boots, which are highly recommended by teenagers during winter months throughout the northern hemisphere.

It’s not because of the absence of fashionable finesse that Australia wasn’t noticed at the international fashion market so far. There is a simple reason, a glance at the world map is enough: the fifth continent is far away from the others. We fly to London or New York for shopping and tell our friends about all the beautiful shops. If you think of Australia, we just have backpacks and hiking boots in our mind.

Only by use of the social media, the geographic distance is not that important anymore. Whether buyer or marketing-decider, they get their first information via Instagram, Pinterest and other social networks and also do their research with these medias. That is why a lot has happened in the fashion industry of Australia.

Comparable to the low population, Australia has a multiplicity of successful fashion bloggers by now. Today we will have a closer look at Down Under and will show you the most coolest and inspiring female influencer and their style beside of bikinis and beachwear.

Andi Csinger

Andi Csinger is one of those Australien blogger, we check out for some inspiration nearly everyday. The Slovakian beautiful brunette conquered the fashion world with her casual and cozy denim looks from Sydney. Her style is dominated by plain and striped items with clean cuts. Within three years she reached more than 400 thousand followers and inspires them with her outfit pictures every day.


Kaitlyn Ham

The Australian Kaitlyn Ham convinced with her minimalistic style. As a former law student she wears high-quality business outfits very often, but usually oversized. In combination with some flats or sneaker she creates a sporty and edgy change of style. This twist gives Kaitlyns feminine and classic style that certain something.


White summer dresses… 🌼 @forevernew_official #forevernewstyle

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Saasha Burns

Not only the warm smile of the beautiful Australian girl has won over our hearts, it has also gone down very well with more than 114 thousand people, who follow her daily life on her Instagram-Account. The founder and creative director of the Australian supplement brand Bear enchants her readers with her summerly, girlish looks. Her expressive images spread pure summer feelings with her mix of bohemian style and palmtree beaches.


The morning ritual.. @shortstrawhawthorn ☕️

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Holly Titheridge

Melbourne is one of the biggest cities at the coast of Australia, from where Holly shares her daily outfit inspirations and impressions of her everyday life. Her outfits are some simple combinations of a casual sweater and a pair of jeans with cute details like hats, oversized sleeves and special materials. With some boyish elements and layering she gives her looks some coolness. On her blog she shows her food, fashion, music and culture adventures of Australia together with her boyfriend Shaun Lyle.


The biggest trend right now are neutrals. Get on board.

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Harper and Harley

Sara Crampton is the founder of “Harper and Harley” and inspires more than 560 thousand followers on Instagram with her clean style. Each of her looks is perfectly attuned to one another and beautiful styled. Her outfits consists of simple basics in the colors black, white and grey. Sara Crampton proves that you can look fabulous in simple looks without many frills.



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Carmen Hamilton

The best of Carmen Hamilton’s style is the varsity. With a feminine touch paired with some masculine influence the Australian creates the perfect balance. Her style: edgy, modern, clean, reduced and focused on exclusive cuts and materials. With that “style-package” Carmen could even be from Sweden and inspiries more than 300 thousand followers on Instagram.


#zara #converse #ootd

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Creative director Petra from Sydney proves that good outfits doesn’t need expensive brands. The Australian captivates through her simple denim, knitwear and layering looks. She convinces because of her cool arrangements with oversized cardigans, destroyed jeans, bomber jackets and boyfriend looks despite of wearing low-cost brands like asos, River Island or Topshop – and she always looks sexy in it.


Talisa Sutton

We all know that the Danish people are famous for their cool and clean style. In Australia it’s fashion blogger Talisa Sutton who is known for her clean dress style. The chief editor of Badlands Journal convinces not only the magazine readers with her timeless and minimalistic sense for fashion. Even on her successful Instagram channel the beautiful Australian shares her favorite fashion items as well as beauty and lifestyle products.


The power sleeve. It's a thing.

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We The People Style

When it comes to street styles you can count on Jessie Bush. The photographer and founder of the successful lifestyle blog “We The People Style” has a knack for new trends and implements them skilfully. With her stylistically confident outfits Jessie inspires more than 300 thousand followers on Instagram.