Let us welcome Sweden’s upcoming menswear blogger Tobias Sikström in our Fashion category. To be honest, upcoming might not be the right word when it comes to his blogging career because the Stockholm-based fashion enthusiast has been working as a freelance editor for several Swedish media outlets over the years and he is definitely a household name when it comes to minimal Scandinavian style.

Tobias has gained long-standing experience in the fashion and social media industry – starting out as a visual merchandiser for the Swedish brand COS. He’s now working as a freelance content contributor, social media consultant; before he started blogging for King Magazine, Sweden’s only pure-fashioned magazine for men, he had been working as a menswear blogger at Metro, the largest newspaper in Sweden.

With his clean and sophisticated style, Tobias proves once again that menswear fashion is still on the rise and that the Scandinavian aesthetic is something every man should be aware of. Tobias blogs about lightweight everyday fashion and style tips. His blog is like a personal diary where he shares his life in Stockholm and content with a focus on shopping tips, men’s fashion and city guides.

“Style awareness is not about wearing the latest fashion, but about adding fashion to the personality you’ve already formed.”
Tobias Sikström | Source: tobiassikstrom.se.

Sikström’s taste in fashion is a brilliant mixture of clean and straightforward everyday-related menswear pieces with a strong focus on details and high-quality materials. It´s safe to say that Tobias has a passion for Swedish and Danish menswear labels. He loves to wear casual and leisure staples from brands like COS, Eytys, Reiss and Our Legacy, just to name a few. Amongst his favorite brands, you will also find some vintage pieces in his wardrobe because Tobias just loves to browse through vintage shops and is always on the hunt for unique fashion pieces.

Tobias is often out and about exploring his hometown Stockholm and the rest of the world; he blogs about his favorite coffee shops, shopping destinations and his personal style. Tobias Sikström proves once again that less is more and his Instagram and blog serve as an excellent inspiration for smart and leisure everyday looks, so be sure to have an eye on the aspiring Swedish menswear blogger.


*numbers current at the time of writing.

Copyright: All images are copyright protected and property of Tobias Sikström.